Analytics

Solving Conversion Tracking Discrepancies for an E-commerce Baby Equipment Store

Overview In today’s competitive e-commerce environment, accurate data is essential for optimizing marketing campaigns and making informed business decisions. One e-commerce business specializing in baby equipment was experiencing significant discrepancies in their conversion data between Google Analytics 4 (GA4) and Google Ads, leading to suboptimal campaign performance and unreliable insights. The goal of this project […]

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How to Fix High User Engagement in GA4: Common Issues and Solutions

High user engagement is generally a positive indicator of a well-performing website. It shows that users are actively interacting with your content, spending more time on the site, and exploring different pages. However, sometimes high user engagement metrics in Google Analytics 4 (GA4) can be misleading or inflated due to improper tracking setups or other

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Understanding and Addressing High Unassigned Traffic in GA4

Google Analytics 4 (GA4) offers advanced tracking capabilities, enabling businesses to understand user behavior and make data-driven decisions. However, one of the challenges marketers often face is high unassigned traffic, a significant portion of website traffic that lacks proper attribution. If you notice that a large percentage of your website visits fall into the “unassigned”

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Creating an Effective Measurement Plan for Google Analytics 4 (GA4)

A well-structured measurement plan is the backbone of any successful digital analytics strategy. With Google Analytics 4 (GA4), the latest iteration of Google’s web and app analytics tool, understanding how to develop a comprehensive measurement plan is more crucial than ever. GA4’s event-based tracking, machine learning-powered insights, and cross-platform measurement capabilities make it a powerful

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What Does “Verify Your Consent Settings for End Users in the European Economic Area (EEA)” Mean in GA4?

In the realm of digital analytics, the implementation of Google Analytics 4 (GA4) has brought significant changes, particularly regarding user privacy and consent management. One of the most prominent messages website owners encounter when managing GA4 is “Verify your consent settings for end users in the European Economic Area (EEA).” This message plays a crucial

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High Direct Traffic in GA4

Direct traffic in Google Analytics 4 (GA4) can often be a mysterious category, leaving many marketers scratching their heads. You may have noticed “Direct” as a traffic source in your GA4 reports and wondered if it is a sign of your brand’s popularity or an indication that something might be wrong with your tracking setup.

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