Solving Conversion Tracking Discrepancies for an E-commerce Baby Equipment Store
Overview In today’s competitive e-commerce environment, accurate data is essential for optimizing marketing campaigns and making informed business decisions. One e-commerce business specializing in baby equipment was experiencing significant discrepancies in their conversion data between Google Analytics 4 (GA4) and Google Ads, leading to suboptimal campaign performance and unreliable insights. The goal of this project […]
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