Analytics

Overview In today’s competitive e-commerce environment, accurate data is essential for optimizing marketing campaigns and making informed business decisions. One e-commerce business specializing in baby equipment was experiencing significant discrepancies in their conversion data between Google Analytics 4 (GA4) and Google Ads, leading to suboptimal campaign performance and unreliable insights. The goal of this project […]

High user engagement is generally a positive indicator of a well-performing website. It shows that users are actively interacting with your content, spending more time on the site, and exploring different pages. However, sometimes high user engagement metrics in Google Analytics 4 (GA4) can be misleading or inflated due to improper tracking setups or other

When analyzing data in Google Analytics 4 (GA4), you may encounter an issue called unassigned traffic. This data category can be confusing, especially for businesses striving to gain precise insights into their traffic sources and user behavior. If you’ve ever asked, “What is unassigned traffic in GA4?” or wondered how to deal with it, this

If you’re new to Google Analytics 4 (GA4), you’re not alone! This guide will walk you through everything you need to know to get started. Whether you’re running a small website, a blog, or managing an online store, GA4 can help you understand your visitors and optimize your site to meet their needs. In this

In today’s data-driven world, businesses need to rely on accurate metrics to understand their online performance. This reliance is amplified by the wealth of data provided by tools like Google Analytics. However, collecting data is not enough—you need a structured approach to interpret this data effectively. Enter the Google Analytics Measurement Plan—a powerful strategy to

In the realm of digital analytics, the implementation of Google Analytics 4 (GA4) has brought significant changes, particularly regarding user privacy and consent management. One of the most prominent messages website owners encounter when managing GA4 is “Verify your consent settings for end users in the European Economic Area (EEA).” This message plays a crucial

Direct traffic in Google Analytics 4 (GA4) can often be a mysterious category, leaving many marketers scratching their heads. You may have noticed “Direct” as a traffic source in your GA4 reports and wondered if it is a sign of your brand’s popularity or an indication that something might be wrong with your tracking setup.