GTM

In the world of digital marketing and web analytics, precise user tracking is essential for optimizing campaigns, understanding customer behavior, and improving website performance. However, traditional client-side tagging—where tracking tags like pixels and scripts are executed on a user’s browser—can pose challenges related to data privacy, accuracy, and site speed. As the digital landscape evolves, […]

If you’ve ever had to wrangle with snippets of code just to track user behavior on your website, you know how frustrating it can be. Enter Google Tag Manager (GTM) — a free tool from Google that lets you easily manage and deploy all those marketing tags (those little bits of tracking code) without needing